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Toy retailer ToysRUs has paid $5.1m (£3.6m) for the Toys.com domain name. The amount has surprised onlookers and hints at a deeper commitment to online retailing for the toy giant. It is believed to be the biggest payout for a domain this year but has some way to go to beat the $14m paid for sex.com in 2007 or the $9.5m paid for porn.com. UK domain name seller Sedo said it had seen prices halved for .co.uk domain names since the economic downturn started to take hold.
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